The revitalization of historical contexts is a comprehensive effort to preserve cultural identity, enhance socio-economic functions, and protect urban architectural heritage. The historical bazaar of Tabriz, one of the world's largest and oldest covered markets, faces structural deterioration, declining economic performance, and insufficient application of modern technologies in management and restoration. This study aims to identify and prioritize factors affecting Tabriz Bazaar's revitalization based on successful global experiences. A mixed-method approach was employed: first, key factors were extracted through qualitative comparative analysis of successful international cases (e.g., Grand Bazaar of Istanbul, Ataba Bazaar of Cairo); second, these factors were prioritized using the TOPSIS multi-criteria decision-making method.Findings indicate that preserving cultural identity (index = 1.00) ranks first, underscoring that revitalization efforts fail without maintaining historical features. Historical significance (0.76) follows as a core requirement in restoration planning. Physical condition and damage extent, restoration of architectural details, and compliance with environmental standards (each 0.70) also play decisive roles. Active local community participation and adoption of modern technologies (each 0.43) are key factors, emphasizing synergy among urban management, local stakeholders, and digital documentation tools. Conversely, structural safety and strength (0.20) and sustainable financial resources (0.00) ranked lower, indicating the primacy of cultural and managerial dimensions over purely technical and economic concerns in such projects.The results highlight the necessity of developing revitalization programs grounded in preserving historical identity, fostering effective local participation, leveraging new technologies, and ensuring sustainable financing. Such an approach will protect Tabriz Bazaar as invaluable cultural heritage while transforming it into a platform for economic prosperity and sustainable tourism development.