In recent years, the conservation and reuse of industrial heritage in many cities around the world have been recognized as an crucial approach to sustainable development. Many challenges arise in finding the most appropriate usefor these sites, including high economic costs associated with reuse and the lack of quick return on investment, making this process quite complex. One of the most recent strategies in management and marketing is the concept of the experience economy, which can be applied to the reuse of heritage sites. This approach aims to value and re-empower heritage beyond traditional museum perspective. Industrial sites, due to their valuable historical and aesthetic features, are unique places that can create memorable experiences when used correctly and when special scenes are created. This can lead to sustainable exploitation of the sites. The multi-criteria decision-making method has been utilized to select the most appropriate use in the reuse process of the case study of the Nakhrisi Factory in Mashhad. The results indicate that by employing the multi-criteria decision-making method and designing the selected option according to the principles of the experience economy and Pine and Gilmore's four-realms model, stakeholders' needs can be met. This not only provides a different and memorable experience but also ensures the continued existence of this heritage complex, preserving it for future generations.